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Brand management
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Beziehungsmarketing
11
Relationship marketing
11
Service quality
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Beschwerdemanagement
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Complaint management
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Dienstleistungsqualität
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Emotion
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Spanien
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Retail trade
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Online-Handel
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E-commerce
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Electronic Commerce
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Experiment
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Lieferantenmanagement
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Reisevermittler
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Supplier relationship management
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Theorie
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Travel agency
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Viral marketing
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Virales Marketing
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Brand
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Dienstleistungsmarketing
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Emotions
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Markenartikel
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Markenführung
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Preiselastizität
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Price elasticity
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Retail
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Service failure
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Vázquez Casielles, Rodolfo
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Cachero-Martínez, Silvia
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Álvarez Álvarez, Begoña
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Asia Pacific journal of marketing and logistics
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo
;
Cachero-Martínez, Silvia
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
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Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña
;
Vázquez Casielles, Rodolfo
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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