Multi-tiered private labels portfolio strategies : effects on consumer behavior
Year of publication: |
2018
|
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Authors: | Vázquez Casielles, Rodolfo ; Cachero-Martínez, Silvia |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 36-46
|
Subject: | Private label | national brand | brand choice | consumer behavior | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management |
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