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~subject:"Brand management"
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Brand management
Kongress
20,616
Marketingmanagement
16,956
Marketing management
16,123
Deutschland
4,153
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3,660
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2,718
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Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Šerić, Maja
6
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5
Bruhn, Manfred
5
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5
Meffert, Heribert
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Merrilees, Bill
5
Bang Nguyen Viet
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Bang, Nguyen
4
Cuneo, Andres
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Eisingerich, Andreas B
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He, Jiaxun
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Mutum, Dilip S.
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Pitt, Leyland F.
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Sakkthivel, A. M.
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Schultz, Don E.
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Srivastava, R. K.
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Tuominen, Sasu
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American Marketing Association
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IGI Global
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2021, Online>
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
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ECONIS (ZBW)
1,350
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1
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
2
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
3
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
5
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
6
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000655967
Saved in:
7
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon
-
2008
Persistent link: https://www.econbiz.de/10003712422
Saved in:
8
Relevance : making stuff that matters
Manners, Tim
-
2008
Persistent link: https://www.econbiz.de/10003718857
Saved in:
9
Managing meaning through branding : the case of a consulting firm
Kärreman, Dan
;
Rylander, Anna
- In:
Organization studies : an international …
29
(
2008
)
1
,
pp. 103-125
Persistent link: https://www.econbiz.de/10003632894
Saved in:
10
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
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