Narrow search
Showing 1 - 10 of 1,350
Cover Image
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
Cover Image
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
Cover Image
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
Cover Image
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
Cover Image
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
Cover Image
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver - 1998
Persistent link: https://www.econbiz.de/10000655967
Cover Image
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon - 2008
Persistent link: https://www.econbiz.de/10003712422
Cover Image
Relevance : making stuff that matters
Manners, Tim - 2008
Persistent link: https://www.econbiz.de/10003718857
Cover Image
Managing meaning through branding : the case of a consulting firm
Kärreman, Dan; Rylander, Anna - In: Organization studies : an international … 29 (2008) 1, pp. 103-125
Persistent link: https://www.econbiz.de/10003632894
Cover Image
Flagship marketing : concepts and places
Kent, Anthony (contributor) - 2009
Persistent link: https://www.econbiz.de/10003640044