//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reducing reluctance to transfe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
USA
17
Consumer behaviour
14
Konsumentenverhalten
14
United States
12
Marketing theory
8
Marketingtheorie
8
Vereinigte Staaten
7
Advertising effects
5
Marktforschung
5
Strategic management
5
Strategisches Management
5
Verbraucher
5
Werbewirkung
5
Business ethics
4
Marketing
4
Salespeople
4
Theorie
4
Theory
4
Unternehmensethik
4
Verkaufspersonal
4
Advertising
3
Altersgrenze
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
China
3
Economic ethics
3
Ethics
3
Ethik
3
Markenführung
3
Market research
3
Produkt
3
Relationship marketing
3
Religion
3
Welt
3
Werbung
3
Wirtschaftsethik
3
World
3
Absatz
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gelb, Betsy D.
2
Friedman, Ana
1
Hyman, Michael R.
1
Lee, Dongdae
1
Morris, Bruce
1
Rangarajan, Deva
1
Vandaveer, Amy
1
more ...
less ...
Published in...
All
Business horizons
2
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
Saved in:
2
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
3
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->