Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Year of publication: |
2021
|
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Authors: | Gelb, Betsy D. ; Morris, Bruce ; Friedman, Ana |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 5, p. 575-585
|
Subject: | Brand extension | Brand identity | Competitor lawsuits | Intellectual property | Natural expansion | Markentransfer | Markenführung | Brand management | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand |
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