Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Betsy D. Gelb, Bruce "Chip" Morris, Ana Friedman
| Year of publication: |
2021
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|---|---|
| Authors: | Gelb, Betsy D. ; Morris, Bruce ; Friedman, Ana |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 5, p. 575-585
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| Subject: | Brand extension | Brand identity | Competitor lawsuits | Intellectual property | Natural expansion | Markentransfer | Markenführung | Brand management | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2021.02.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012990347