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~subject:"Brand management"
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Brand management
Multinationales Unternehmen
20
Transnational corporation
20
International market entry
14
International marketing
14
Internationaler Markteintritt
14
Internationales Marketing
14
USA
12
United States
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Firm performance
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Unternehmenserfolg
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Theory
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Theorie
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Auslandsinvestition
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Foreign investment
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Strategic management
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Strategisches Management
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Emerging economies
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Schwellenländer
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Welt
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World
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Außenwirtschaftsförderung
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Direct marketing
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Direktmarketing
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Japan
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KMU
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SME
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Trade promotion
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China
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Corporate Social Responsibility
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Corporate social responsibility
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Cross-cultural management
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Export
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Interkulturelles Management
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Markenführung
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Marketing management
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Marketingmanagement
4
Betriebliches Umfeld
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Business environment
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Brouthers, Lance Eliot
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Hadjimarcou, John
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Keig, Dawn L.
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McNicol, Jason
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Mo, Julie
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International journal of business and emerging markets : IJBEM
1
Management international review : mir ; journal of international business
1
New world marketing
1
Thought leadership in advancing international business research
1
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ECONIS (ZBW)
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Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
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2
What is in a name? : transferring brands to China
Mo, Julie
;
McNicol, Jason
;
Brouthers, Lance Eliot
-
2007
Persistent link: https://www.econbiz.de/10003537228
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3
A signaling theory investigation of how to overcome negative country-of-origin effects
Brouthers, Lance Eliot
;
Story, John W.
;
Hadjimarcou, John
- In:
Thought leadership in advancing international business …
,
(pp. 134-152)
.
2008
Persistent link: https://www.econbiz.de/10003751306
Saved in:
4
Advantages of indigenousness and firms from emerging economies
Brouthers, Lance Eliot
;
Nakos, George
;
Randall, Ted
- In:
International journal of business and emerging markets …
14
(
2022
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10012800161
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