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Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Goldsmith, … - In: International journal of consumer studies 34 (2010) 3, pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda; Goldsmith, Ronald E.; … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Psychology of branding, (pp. 55-74). 2013
Persistent link: https://www.econbiz.de/10009775620
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Goldsmith, Ronald E. - In: Journal of Product & Brand Management 13 (2004) 1, pp. 64-64
Persistent link: https://www.econbiz.de/10014895788
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Goldsmith, Ronald E. - In: Journal of Product & Brand Management 13 (2004) 5, pp. 371-372
Persistent link: https://www.econbiz.de/10014895813