//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Team Testing Increases Perform...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Customer satisfaction
5
Vereinigte Staaten
5
Service quality
3
Brands
2
Internationale Bank
2
Kundenzufriedenheit
2
Marketing research
2
Measurement
2
Messung
2
Product quality
2
USA
2
Wettbewerb
2
Alliances
1
Aussenwirtschaftsbank
1
Aussenwirtschaftsbetrieb
1
Bank
1
Bankbetrieb
1
Betriebliche Kennzahl
1
Betriebsführung
1
Betriebskostenrechnung
1
Beziehungsmarketing
1
Brand Equit;y
1
Brand equity
1
Brand image
1
Brand names
1
Charities
1
Columbus <Ohio>
1
Competition
1
Consumer Behavior
1
Contract theory
1
Corporate reputation
1
Cost management
1
Cross-cultural management
1
Customer loyalty
1
Customer value
1
Devisenkurs
1
Dienstleistungsqualität
1
Environmental Policies
1
Experience
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
McMurrian, Robert C.
1
Washburn, Judith H.
1
Published in...
All
Contemporary thoughts on corporate branding and corporate identity management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding : a social contract between a business and its customer
McMurrian, Robert C.
;
Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 5-22)
.
2008
Persistent link: https://www.econbiz.de/10003773390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->