Branding : a social contract between a business and its customer
Year of publication: |
2008
|
---|---|
Authors: | McMurrian, Robert C. ; Washburn, Judith H. |
Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 5-22
|
Subject: | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Reputation | Markenführung | Brand management | Vertragstheorie | Contract theory |
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