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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim; Kim, Hye-yŏng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012