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~subject:"Brand management"
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Brand management
Familienunternehmen
23
Family business
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Communication
6
Firm performance
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Unternehmenserfolg
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Familie
5
Family
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Markenführung
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management transition
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succession in family firms
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succession intent
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theory of reasoned action
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Arbeitsbeziehungen
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Brand image
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Consumer behaviour
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Botero, Isabel C.
3
Botero, Isabel
2
Arijs, Diane
1
Astrachan, Joseph H.
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Barroso Martínez, Ascensión
1
Bettinelli, Cristina
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Binz Astrachan, Claudia
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Buenadicha Mateos, María
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Centeno-Velázquez, Edgar
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González-López, Óscar R.
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Litchfield-Moore, Shanan R.
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Michiels, Anneleen
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Molly, Vincent
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Pedeliento, Giuseppe
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Journal of family business strategy
3
Journal of small business strategy
1
The journal of product & brand management
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ECONIS (ZBW)
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Exploring family business brands : understanding predictors and effects
Barroso Martínez, Ascensión
;
Sanguino Galván, Ramón
; …
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012061024
Saved in:
2
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
Saved in:
3
Family business employer brand : understanding applicants' perceptions and their job pursuit intentions with samples from the US and Belgium
Arijs, Diane
;
Botero, Isabel C.
;
Michiels, Anneleen
; …
- In:
Journal of family business strategy
9
(
2018
)
3
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011934495
Saved in:
4
Customer perceptions about family firms and their effects on customer behaviors
Botero, Isabel C.
;
Litchfield-Moore, Shanan R.
- In:
Journal of small business strategy
31
(
2021
)
2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10012620171
Saved in:
5
Guest editorial: cultivating a broader paradigm to understand family business brands and the branding process
Botero, Isabel
;
Pedeliento, Giuseppe
;
Bettinelli, Cristina
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 673-680
Persistent link: https://www.econbiz.de/10014315435
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