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Brand management
Beziehungsmarketing
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Consumer behaviour
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Turkey
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Lieferantenmanagement
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Supplier relationship management
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Brand image
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Bıçakcıoğlu, Nilay
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Kurt, Sumeyra Duman
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Ozgen, Ozge
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Ögel, İlkin Yaran
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İlter, Burcu
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand jealousy and willingness to pay premium : the mediating role of materialism
Bıçakcıoğlu, Nilay
;
Ögel, İlkin Yaran
;
İlter, Burcu
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
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Willingness to punish and reward brands associated to a political ideology (BAPI)
Kurt, Sumeyra Duman
;
Ozgen, Ozge
- In:
Journal of business research : JBR
86
(
2018
),
pp. 468-478
Persistent link: https://www.econbiz.de/10011855375
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