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~subject:"Brand management"
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Brand management
Consumer behaviour
54
Konsumentenverhalten
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Advertising
39
USA
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United States
39
Werbung
39
Advertising effects
21
Werbewirkung
21
Marketing
19
Canada
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Kanada
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Beziehungsmarketing
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Relationship marketing
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Hotel industry
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Hotellerie
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Theory
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Australia
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Australien
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Emotion
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Nonprofit organization
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Nonprofit-Organisation
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Environmental consciousness
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Umweltbewusstsein
11
Dienstleistungsqualität
10
Green marketing
10
International marketing
10
Service quality
10
Shopping center
10
Social Web
10
Social web
10
Creativity
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English
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Ford, John B.
7
LaTour, Kathryn A.
3
LaTour, Michael S.
3
Kim, Dohee
2
Magnini, Vincent P.
2
Merchant, Altaf
2
Polonsky, Michael J.
2
Singal, Manisha
2
Zinkhan, George M.
2
Bartier, Anne-Laure
1
Borel, Laurence
1
Christodoulides, George
1
Eckert, Andrew
1
Ferdous, Ahmed Shahriar
1
Friedman, Mike
1
Harrison, Kristina Marie
1
Hollis, Nigel
1
Jevons, Colin
1
Karande, Kiran
1
Khojastehpour, Morteza
1
Kirchner, Theresa A.
1
Mottner, Sandra
1
Mueller, Barbara
1
Purwanegara, Mustika Sufiati
1
Stathopoulou, Anastasia
1
Taylor, Charles Raymond
1
Thelen, Shawn
1
West, Douglas C.
1
West, Douglas S.
1
Yoo, Boonghee
1
Yuwo, Hartano
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International journal of hospitality management
2
Journal of advertising research
2
Journal of business research : JBR
2
Psychology & marketing
2
Arts marketing : an international journal ; AM
1
Corporate communications : an international journal
1
International marketing review
1
Journal of marketing
1
Organizations and markets in emerging economies
1
Review of industrial organization : RIO
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
3
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
4
Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.
;
Jevons, Colin
- In:
International marketing review
26
(
2009
)
3
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
Saved in:
5
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
6
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
7
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
8
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009754568
Saved in:
9
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
10
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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1
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