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Retail marketing and branding : a definitive guide to maximizing ROI ; [perspectives on consumer industries & retail]
Perrey, Jesko (ed.); Spillecke, Dennis (ed.) - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10009542088
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Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Weindel, Julia Katharina - 2016
Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands … doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing …
Persistent link: https://www.econbiz.de/10012398167
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Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand : Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalys...
Hälsig, Frank (contributor) - 2008
Einführung in die Untersuchung -- Konzeptionelle Grundlagen und Forschungsstand -- Branchenübergreifendes Erklärungsmodell zum Aufbau einer Retail Brand -- Empirische Untersuchung -- Zusammenfassung und Implikationen der Untersuchungsergebnisse.
Persistent link: https://www.econbiz.de/10013516972
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Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko; Spillecke, Dennis - 2013 - 2nd ed.
Persistent link: https://www.econbiz.de/10010126467
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Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung
Schimanofsky, Werner - 1999
Persistent link: https://www.econbiz.de/10001408570
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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Handbook of research on strategic retailing of private label products in a recovering economy
Gómez-Suárez, Mónica (ed.);  … - 2016
labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'marketing strategies as retailers of …
Persistent link: https://www.econbiz.de/10011485739