Retail marketing and branding : a definitive guide to maximizing ROI ; [perspectives on consumer industries & retail]
Jesko Perrey and Dennis Spillecke
| Year of publication: |
2011 ; 1. publ.
|
|---|---|
| Authors: | Perrey, Jesko ; Spillecke, Dennis |
| Publisher: |
Chichester : Wiley |
| Subject: | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 300 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-97966-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008969011