elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …

perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand … as a masculine marker, and reifies particular definitions of masculinity in the community …

orientation, social network, and positive affect to build local authenticity, while local brands use innovation capability, brand …