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Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun; Wang, Lei - In: Psychology & marketing 26 (2009) 11, pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
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Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Agnes, Urbanne Treutz - In: SocioEconomic challenges : SEC 4 (2020) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
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Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik; Hollebeek, Linda D. - In: Journal of business research : JBR 69 (2016) 8, pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
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Brended app implementation the London Symphony Orchester
Gosling, Victoria; Crawford, Garry; Bagnall, Gaynor; … - In: Arts and the market 6 (2016) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011580957