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Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi; Kocak, Akin - In: Qualitative market research : an international journal 10 (2007) 4, pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
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Brand strategy as a paradigm for marketing competitiveness
Abimbola, Temi - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 177-179
Persistent link: https://www.econbiz.de/10009524438
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Brand new territory : leadership, practice and research agenda
Abimbola, Temi - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 163-164
Persistent link: https://www.econbiz.de/10009524652
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Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
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Brand and corporate branding : theory and emerging context
Abimbola, Temi (contributor) - 2012
Persistent link: https://www.econbiz.de/10009572913
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The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution
Tian, Hong; Yuan, Haixia; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10010212529
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The role of branding capability for innovative companies : stock market reactions to new product announcement
Lei, Xinghui; Ye, Tingting; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 329-348
Persistent link: https://www.econbiz.de/10010212532
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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
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Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi (contributor) - 2007
Persistent link: https://www.econbiz.de/10003739508
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Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348
Persistent link: https://www.econbiz.de/10003739513