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Sizing up without selling out : the role of authenticity in maintaining long-run consumer support for successful underdog brands
Siemens, Jennifer Christie; Weathers, Danny; Smith, Scott; … - In: Journal of advertising 49 (2020) 1, pp. 78-97
Persistent link: https://www.econbiz.de/10012201584
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The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
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The Effects of Exposure-Order and Market Entry-Information on Brand Preference : A Dual Process Model
Niedrich, Ronald W.; Swain, Scott D. - 2012
A dual process model is proposed that identifies the conditions under which two separate and additive effects on brand preference may obtain. The first is an exposure-order effect that can influence attribute-based processing. The second is the effect of market entry-information that can result...
Persistent link: https://www.econbiz.de/10014225368