Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Stammkunden profitabel managen...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
25,116
Relationship marketing
25,111
Economics
23,220
Wirtschaftswissenschaft
16,019
Consumer behaviour
8,839
Konsumentenverhalten
8,832
Theorie
7,625
Theory
7,606
Kundenzufriedenheit
5,350
Customer satisfaction
5,349
Service quality
3,866
Dienstleistungsqualität
3,865
Deutschland
3,438
Germany
2,899
History of economic thought
2,898
Ökonomische Ideengeschichte
2,897
Kundenmanagement
2,557
Markenführung
2,538
Wirtschaftswissenschaften
2,418
Lieferantenmanagement
2,193
Supplier relationship management
2,193
USA
2,160
United States
2,080
Social Web
2,031
Social web
2,030
economics
1,952
Marketing
1,938
Marketingmanagement
1,928
Marketing management
1,881
Markenimage
1,876
Brand image
1,854
Electronic Commerce
1,825
Wirtschaftstheorie
1,789
Welt
1,787
World
1,784
E-commerce
1,634
Online-Marketing
1,580
Internet marketing
1,547
Kundenwert
1,525
more ...
less ...
Online availability
All
Undetermined
1,429
Free
356
Type of publication
All
Article
2,165
Book / Working Paper
372
Journal
1
Type of publication (narrower categories)
All
Article in journal
2,024
Aufsatz in Zeitschrift
2,024
Aufsatz im Buch
141
Book section
141
Hochschulschrift
56
Thesis
43
Collection of articles of several authors
30
Graue Literatur
30
Non-commercial literature
30
Sammelwerk
30
Aufsatzsammlung
23
Case study
18
Fallstudie
18
Conference paper
16
Konferenzbeitrag
16
Arbeitspapier
15
Working Paper
15
Guidebook
12
Ratgeber
12
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Festschrift
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,365
German
174
Italian
1
Polish
1
Author
All
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Guzman, Francisco
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kunkel, Thilo
9
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
Sreejesh, S.
7
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Projekt Verlag
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,538
Showing
1
-
10
of
2,538
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Building brands directly : creating business value from customer relationships
Pearson, Stewart
-
1996
Persistent link: https://www.econbiz.de/10000546699
Saved in:
3
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
4
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
Saved in:
5
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
6
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
7
Wachstum durch Grenzen
Deichsel, Alexander
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 197-205)
.
2007
Persistent link: https://www.econbiz.de/10003640904
Saved in:
8
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
9
Building customer-brand relationships
Schultz, Don E.
;
Barnes, Beth E.
;
Schultz, Heidi F.
; …
-
2009
Persistent link: https://www.econbiz.de/10003728723
Saved in:
10
Explore airlines' brand niches through measuring passengers' repurchase motivation : an application of Rasch measurement
Chang, Hsin-Li
;
Yang, Cheng-Hua
- In:
Journal of air transport management
14
(
2008
)
3
,
pp. 105-112
Persistent link: https://www.econbiz.de/10003731224
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
