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~subject:"Brand management"
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Brand management
Beziehungsmarketing
25,116
Relationship marketing
25,111
Economics
23,220
Wirtschaftswissenschaft
16,019
Consumer behaviour
8,839
Konsumentenverhalten
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Kundenmanagement
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2,193
Supplier relationship management
2,193
USA
2,160
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2,080
Social Web
2,031
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economics
1,952
Marketing
1,938
Marketingmanagement
1,928
Marketing management
1,881
Markenimage
1,876
Brand image
1,854
Electronic Commerce
1,825
Wirtschaftstheorie
1,789
Welt
1,787
World
1,784
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Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
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Khan, Imran
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Veloutsou, Cleopatra
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Rather, Raouf Ahmad
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11
Han, Heesup
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Kumar, Vikas
11
Rahman, Zillur
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Guzman, Francisco
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King, Ceridwyn
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Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
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Huber, Frank
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Kunkel, Thilo
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Burmann, Christoph
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Kaufmann, Hans Rüdiger
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Ko, Eunju
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MacInnis, Deborah J.
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Theobald, Elke
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Vrontis, Demetris
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Back, Ki-Joon
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Ekinci, Yuksel
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Fatma, Mobin
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Iglesias, Oriol
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Kaushik, Arun Kumar
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Kim, Jinkyung Jenny
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Leckie, Civilai
7
Sreejesh, S.
7
Hwang, Jinsoo
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Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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1
American Marketing Association
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Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
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Information Resources Management Association
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Institut für Markt- und Distributionsforschung <Köln>
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
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Projekt Verlag
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
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ECONIS (ZBW)
2,538
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Building brands directly : creating business value from customer relationships
Pearson, Stewart
-
1996
Persistent link: https://www.econbiz.de/10000546699
Saved in:
3
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
4
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
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5
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
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6
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
7
Wachstum durch Grenzen
Deichsel, Alexander
- In:
Auf welchen Wegen mit Marken wachsen? : Markendialog …
,
(pp. 197-205)
.
2007
Persistent link: https://www.econbiz.de/10003640904
Saved in:
8
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
9
Building customer-brand relationships
Schultz, Don E.
;
Barnes, Beth E.
;
Schultz, Heidi F.
; …
-
2009
Persistent link: https://www.econbiz.de/10003728723
Saved in:
10
Explore airlines' brand niches through measuring passengers' repurchase motivation : an application of Rasch measurement
Chang, Hsin-Li
;
Yang, Cheng-Hua
- In:
Journal of air transport management
14
(
2008
)
3
,
pp. 105-112
Persistent link: https://www.econbiz.de/10003731224
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