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Spillover of distrust from domestic to imported brands in a crisis-sensitized market
Gao, Hongzhi; Zhang, Hongxia; Zhang, Xuan; Knight, John G. - In: Journal of international marketing 23 (2015) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010520810
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653