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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin; Funk, Daniel C.; Alexandris, Kostas - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
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Large-scale sport events and resident well-being : examining PERMA and the Gold Coast 2018 Commonwealth Games
Doyle, Jason; Filo, Kevin; Thomson, Alana; Kunkel, Thilo - In: Journal of sport management : the official journal of … 35 (2021) 6, pp. 537-550
Persistent link: https://www.econbiz.de/10012744673