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Brand management
Beziehungsmarketing
25,157
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Markendialog <1, 1997, Frankfurt, Main>
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Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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Journal of strategic marketing
26
Marketing intelligence & planning
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of marketing communications
13
The journal of services marketing
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Business horizons
12
European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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ECONIS (ZBW)
2,519
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1
New music recommendation
algorithm
facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
2
When algorithms fail : consumers' responses to brand harm crises caused by
algorithm
errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
3
Prediction of Brand Loyalty on Supervised Machine Learning Algorithms
Madireddy, Vijay Reddy
-
2022
tree, support vector machine, bayes
algorithm
and K-nearest neighbors (KNN)
algorithm
. 265 clients' FMCG loyalty test …
Persistent link: https://www.econbiz.de/10014241204
Saved in:
4
The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
Saved in:
5
Attracting foreign direct investment : location branding and marketing
Hamzaoui-Essoussi, Leila
;
Papadopoulos, Nicolas G.
;
El …
- In:
Promoting and managing international investment : …
,
(pp. 117-137)
.
2020
Persistent link: https://www.econbiz.de/10012214116
Saved in:
6
Location, location, location : does place provide the opportunity for differentiation for universities?
Winter, Emma
;
Thompson-Whiteside, Helen
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011794828
Saved in:
7
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
8
The location of superstores in Italy : a metric approach
Leogrande, Angelo
;
Massaro, Alessandro
;
Galiano, Maurizio
- In:
International journal of business & management : IJoBM
8
(
2020
)
1
,
pp. 35-64
Persistent link: https://www.econbiz.de/10012261780
Saved in:
9
Impact of relocation strategy on brand trustworthiness and word-of-mouth : experimental vignette research on the US fashion industry
Li, Xinwei
;
Tse, Ying Kei
;
Zhang, Minhao
;
Hoang Dinh Phi
- In:
International journal of production economics
257
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014249682
Saved in:
10
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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