Impact of relocation strategy on brand trustworthiness and word-of-mouth : experimental vignette research on the US fashion industry
Year of publication: |
2023
|
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Authors: | Li, Xinwei ; Tse, Ying Kei ; Zhang, Minhao ; Hoang Dinh Phi |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 257.2023, p. 1-12
|
Subject: | Far-shoring | Purchase intention | Re-offshoring | Relocation strategies | Trust recovery | Word-of-Mouth | Virales Marketing | Viral marketing | Mode | Fashion | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Betriebliche Standortwahl | Firm location choice | Experiment |
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