I consider an oligopoly model where, prior to price competition, firms invest in persuasive advertising and induce … advertising is introduced to homogeneous product markets, provides an alternative explanation for price dispersion phenomena …. Despite ex ante symmetry, the equilibrium profile of advertising outlays is asymmetric. It follows that endogenously …

This paper considers recent proposals for restricting keyword advertising using competitor brand names. Keyword … advertising is similar to many other widely used and valuable methods of marketing to the customers of rivals that increase … this type of informative and comparative advertising benefits consumers and, conversely, that restricting such advertising …

We model a homogeneous product environment where identical e-retailers endogenously engage in both brand advertising … (to create loyal customers)and price advertising (to attract shoppers). Our analysis allows for cross-channel effects …; indeed, we show that price advertising is a substitute for brand advertising. In contrast to models where loyalty is …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … allegedly anti-competitive trademark settlement agreements. This article outlines the basic mechanics of Internet search … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …