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~subject:"Brand management"
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Brand management
Werbewirkung
7,896
Advertising effects
7,670
Konsumentenverhalten
4,096
Consumer behaviour
4,078
Werbung
3,952
Advertising
3,877
Online-Marketing
2,176
Internet marketing
2,165
Wirtschaftspsychologie
1,905
Economic psychology
1,658
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1,627
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1,625
Markenführung
1,318
Theorie
1,264
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1,248
Werbepsychologie
1,175
Markenimage
1,063
Psychology of advertising
1,054
Brand image
1,042
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920
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915
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805
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799
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717
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687
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682
Social web
681
Markenartikel
579
Brand
578
Emotion
556
Marketingmanagement
546
Marketing management
542
Behavioral economics
452
Verhaltensökonomik
452
Celebrity endorsement
448
Celebrity-Werbung
448
Experiment
437
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403
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Pelsmacker, Patrick de
15
Dens, Nathalie
14
Esch, Franz-Rudolf
11
Bauer, Hans H.
9
Gutjahr, Gert
8
Romaniuk, Jenni
8
Huber, Frank
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Verhellen, Yann
6
Brunner, Christian Boris
5
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Woodside, Arch G.
5
Baxter, Stacey M.
4
Bellman, Steven
4
Budtz, Christian
4
Chen, Huan
4
Cohen, Justin
4
Fog, Klaus
4
Grohmann, Bianca
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Khan, Bilal Mustafa
4
Kulczynski, Alicia
4
Langner, Tobias
4
Meyer, Frederik
4
Milfeld, Tyler
4
Mogaji, Emmanuel
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Palgrave Macmillan <Firma>
1
Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
38
The journal of brand management : an international journal
35
The journal of product & brand management
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
29
Psychology & marketing
28
Journal of promotion management : JPM
26
SpringerLink / Bücher
25
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
18
Journal of strategic marketing
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
International journal of sports marketing & sponsorship
9
Journal of advertising : official publication of the American Academy of Advertising
9
Business horizons
8
International journal of hospitality management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of global marketing
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
European journal of marketing
6
International journal of contemporary hospitality management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
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ECONIS (ZBW)
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1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
5
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
6
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
7
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
8
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
9
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
10
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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