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~subject:"Brand management"
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Brand management
Haftpflichtversicherung
15
Liability insurance
14
Consumer behaviour
12
Konsumentenverhalten
12
USA
11
United States
11
Beziehungsmarketing
9
Haftung
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Liability
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Relationship marketing
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Salespeople
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Verkaufspersonal
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Insurance
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Theorie
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Theory
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Versicherung
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Customer satisfaction
6
Decision
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Dienstleistungsqualität
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Entscheidung
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Kundenzufriedenheit
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Risiko
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Service quality
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Risk
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Health insurance
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Krankenversicherung
4
Lieferantenmanagement
4
Physicians
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Risikomanagement
4
Risikomodell
4
Risk model
4
Supplier relationship management
4
service
4
Ärzte
4
Beschwerdemanagement
3
Brand image
3
Complaint management
3
Corporate Governance
3
Customer service
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Baker, Thomas L.
3
Abosag, Ibrahim
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Chari, Simos
1
Daryanto, Ahmad
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Dzenkovska, Julija
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Ifie, Kemefasu
1
Jin, Zhongqi
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Lukas, Bryan A.
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Meyer, Tracy
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Mullins, Ryan
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Ramadan, Zaby B.
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Journal of business research : JBR
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
2
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
3
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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