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The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635