//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unleashing a decisive approach...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
India
23
Indien
14
Consumer behaviour
12
Konsumentenverhalten
12
Electronic Banking
5
Electronic banking
5
Takeover
5
Übernahme
5
Brand image
4
Event study
4
Markenführung
4
Markenimage
4
Advertising effects
3
Börsenkurs
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cross border acquisitions
3
Firm performance
3
Quality costs
3
Quality management
3
Share price
3
Unternehmenserfolg
3
Werbewirkung
3
Acquisitions
2
Adopter Categories
2
Ankündigungseffekt
2
Announcement effect
2
Bank
2
Beziehungsmarketing
2
Brand architecture
2
Brands
2
Cash offers
2
Cluster Analysis
2
Cognition
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Demographic Variables
2
Dienstleistungsqualität
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Mann, Bikram Jit Singh
4
Kaur Ghuman, Mandeep
2
Ghuman, Mandeep Kaur
1
Kohli, Reena
1
Parmar, Yadvinder
1
Published in...
All
Global business review
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do brand acquisitions create weaktg fir acquiring company sgaregikders? : evidence from India
Mann, Bikram Jit Singh
;
Kohli, Reena
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009625128
Saved in:
2
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->