Scale development and validation for measuring corporate brand associations
Year of publication: |
2014
|
---|---|
Authors: | Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 1, p. 43-62
|
Subject: | corporate brand associations | scale development | services | durables | FMCG | Markenführung | Brand management | Markenarchitektur | Brand architecture | Messung | Measurement | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
-
Porto, Rafael Barreiros, (2024)
-
Brand association in jewellery segment : scale development and validation
Jaggi, Shamily, (2020)
-
Measuring brand experiences cross-nationally
Saari, Ulla A., (2017)
- More ...
-
Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep, (2015)
-
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep, (2021)
-
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh, (2018)
- More ...