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Making sense of numbers : effects of alphanumeric brands on consumer inference

Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184

Persistent link: https://www.econbiz.de/10009746282

Because it is brand new! : recency heuristic for product innovativeness evaluation

Min, Bora - In: International journal of consumer studies 47 (2023) 3, pp. 1023-1041

Persistent link: https://www.econbiz.de/10014250675

From store brands to store brandscapes : the emergence of a time and money saving heurisitc

Collins, Alan M.; Cronin, James Martin; Burt, Steven; … - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 894-918

Persistent link: https://www.econbiz.de/10011298079

Why every project needs a brand : and how to create one

Brown, Karen A.; Ettenson, Richard; Hyer, Nancy Lea - In: MIT sloan management review 52 (2010/11) 4, pp. 61-68

Persistent link: https://www.econbiz.de/10009267466

Elements in strategic brand management

Miller, Adan (contributor) - 2012

Persistent link: https://www.econbiz.de/10009681649

Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation from Project Teams?

Kucharska, Wioleta - 2017

Knowledge sharing and team cooperation encourage innovative solutions creation and consequently positively affect project performance. Bearing this fact in mind, the authors studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this...

Persistent link: https://www.econbiz.de/10012968016

Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management

Thier, Karin - 2018

Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University...