Why every project needs a brand : and how to create one
Year of publication: |
2011
|
---|---|
Authors: | Brown, Karen A. ; Ettenson, Richard ; Hyer, Nancy Lea |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 52.2010/11, 4, p. 61-68
|
Subject: | Markenführung | Brand management | Projektmanagement | Project management |
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