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~subject:"Brand management"
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Brand management
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
6
Werbewirkung
6
Advertising
5
Internet marketing
5
Online-Marketing
5
Brand image
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Markenimage
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Social Web
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Social web
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Werbung
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Markenführung
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Product Placement
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Product placement
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Brand
2
Confidence
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Facebook
2
Markenartikel
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
social media
2
30-second commercial
1
Advertising music
1
Advertising repetition
1
Attitude toward advertising
1
Brand attitude
1
Brand attitudes
1
Brand placement
1
Brand placements
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate social responsibility
1
Cross-cultural marketing
1
Emotional branding
1
Emotionale Werbung
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Davtyan, Davit
2
Cunningham, Isabella
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Perren, Rebeca
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Stewart, Kristin
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Tashchian, Armen
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Journal of business research : JBR
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Journal of marketing theory and practice : JMTP
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The journal of product & brand management
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ECONIS (ZBW)
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
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