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~subject:"Brand management"
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Journal of engineering and technology management : JET-M
1
Measuring business excellence : the journal of organizational performance management
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ECONIS (ZBW)
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Corporate and product bands : do they imporve SMEs' performance?
Agostini, Lara
;
Filippini, Roberto
;
Nosella, Anna
- In:
Measuring business excellence : the journal of …
18
(
2014
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10010373810
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2
The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Agostini, Lara
;
Nosella, Anna
- In:
Journal of engineering and technology management : JET-M
42
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011630563
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