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The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa - In: International journal of retail & distribution management 43 (2015) 6, pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
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Attracting foreign direct investment : location branding and marketing
Hamzaoui-Essoussi, Leila; Papadopoulos, Nicolas G.; El … - In: Promoting and managing international investment : …, (pp. 117-137). 2020
Persistent link: https://www.econbiz.de/10012214116
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Location, location, location : does place provide the opportunity for differentiation for universities?
Winter, Emma; Thompson-Whiteside, Helen - In: Journal of marketing for higher education 27 (2017) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10011794828
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Authenticity is contagious : brand essence and the original source of production
Newman, George E.; Dhar, Ravi - In: Journal of marketing research : JMR 51 (2014) 3, pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
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The location of superstores in Italy : a metric approach
Leogrande, Angelo; Massaro, Alessandro; Galiano, Maurizio - In: International journal of business & management : IJoBM 8 (2020) 1, pp. 35-64
Persistent link: https://www.econbiz.de/10012261780
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Impact of relocation strategy on brand trustworthiness and word-of-mouth : experimental vignette research on the US fashion industry
Li, Xinwei; Tse, Ying Kei; Zhang, Minhao; Hoang Dinh Phi - In: International journal of production economics 257 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014249682
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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Quantifying the long-term effect of social media
Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011859030