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Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
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Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay; Panwar, J. S. - In: Vision : the journal of business perspective 13 (2009) 2, pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
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Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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Brand extensions for India post into banking : an emprical study
Bapat, Dhananjay - In: Paradigm : the journal of Institute of Management Technology 16 (2012) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10011758510
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221