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Analysing Online Social Networ...
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Brand management
Social Web
20,151
Social web
20,147
Soziales Netzwerk
15,433
Social network
15,261
Online-Marketing
5,851
Internet marketing
5,763
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2,240
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2,145
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2,103
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1,965
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Loureiro, Sandra Maria Correia
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10
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9
Rita, Paulo
9
Veloutsou, Cleopatra
9
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8
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7
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6
Filieri, Raffaele
6
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6
Haverila, Kai
6
Ko, Eunju
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
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Bang, Nguyen
5
Bernritter, Stefan F.
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Bilro, Ricardo Godinho
5
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Johnen, Marius
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Schivinski, Bruno
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Sohail, M. Sadiq
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
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1
Springer International Publishing
1
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1
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Journal of business research : JBR
105
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
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Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
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Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
European journal of marketing : EJM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
1,797
RePEc
1
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1
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1
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
2
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
3
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
4
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
5
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
Saved in:
6
Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne
;
Andrews, Lynda
;
Drennan, Judy
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
Saved in:
7
Examining the dilution of the consumer-brand relationship on Facbook : the saturation issue
Ramadan, Zahy
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10011748656
Saved in:
8
Building a strong new media brand : the case of TexAgs.com
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 153-167
Persistent link: https://www.econbiz.de/10011752688
Saved in:
9
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
10
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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