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~subject:"Brand management"
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A meta-analysis of the effects...
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Brand management
Konsumentenverhalten
66
Consumer behaviour
65
Advertising
64
Werbung
63
Advertising effects
56
Werbewirkung
56
Meta-analysis
36
Meta-Analyse
33
Internet marketing
24
Online-Marketing
24
Theorie
18
Deutschland
17
Marktforschung
17
Bibliometrie
16
Germany
16
Markenimage
16
Bibliometrics
15
Market research
15
Product Placement
15
Product placement
15
Theory
15
Betriebswirtschaftslehre
14
Brand image
14
Markenführung
14
Business economics
12
Marketingmanagement
12
Social Web
12
Social web
12
Empirical method
11
Empirische Methode
11
Marketing management
11
Gender
10
Geschlecht
10
Beziehungsmarketing
9
Children
9
Fernsehwerbung
9
Humor
9
Kinder
9
Relationship marketing
9
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English
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Eisend, Martin
8
Reijmersdal, Eva A. van
5
Buijzen, Moniek
2
Karpinska-Krakowiak, Malgorzata
2
Mandler, Timo
2
Noort, Guda van
2
Rozendaal, Esther
2
Apaolaza, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Hartmann, Patrick
1
Laan, L. Nynke van der
1
Lammers, Nienke
1
Müller, Céline M.
1
Neijens, Peter C.
1
Rosengren, Sara
1
Sauer, Nicola E.
1
Smink, Anne R.
1
Smit, Edith G.
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Tessitore, Tina
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Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
14
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1
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
4
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
5
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
7
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
10
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin
;
Hartmann, Patrick
;
Apaolaza, Vanessa
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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