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The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case
Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96
Manuscript type: Research Article Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10014335617
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Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
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The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung; Yi, Youjae - In: Psychology & marketing 39 (2022) 5, pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
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Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi - In: International journal of electronic customer … 13 (2021) 1, pp. 81-97
Persistent link: https://www.econbiz.de/10012598025
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When a student's "right to fail" harms the university brand : how a lack of guidance in experiential learning affects university-organization relationships
Bata, Michelle; Cox-Lanyon, Vickie; Davis, Micki; … - In: Journal of management education : the official … 43 (2019) 1, pp. 108-120
Persistent link: https://www.econbiz.de/10012007545
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Letting logos speak : leveraging multiview representation learning for data-driven branding and logo design
Dew, Ryan; Ansari, Asim; Toubia, Olivier - In: Marketing science 41 (2022) 2, pp. 401-425
Persistent link: https://www.econbiz.de/10013363745
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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The use of mobile applications for travel booking : impacts of application quality and brand trust
Albayrak, Tahir; González-Rodríguez, M. Rosario; … - In: Journal of vacation marketing 29 (2023) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10014246944
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Customer attitude and dispositions towards customized products : the interaction between customization model and brand
Miceli, Gaetano "Nino"; Raimondo, Maria Antonietta; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 209-225
Persistent link: https://www.econbiz.de/10010128365
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Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924