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~subject:"Brand management"
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Brand management
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Relationship marketing
25,978
Beziehungsmarketing
25,303
Theorie
10,882
Theory
10,715
Markenführung
8,034
Customer satisfaction
7,922
Kundenzufriedenheit
7,726
Brand image
6,943
Markenimage
6,899
Service quality
6,127
Dienstleistungsqualität
6,075
Deutschland
5,855
Online-Handel
5,790
Online retailing
5,775
Social Web
5,616
Social web
5,613
Germany
5,554
USA
5,501
United States
5,247
Online-Marketing
5,111
Internet marketing
5,088
Einzelhandel
4,535
Retail trade
4,491
Electronic Commerce
4,470
Brand
4,403
Markenartikel
4,391
E-commerce
4,321
Marketingmanagement
3,829
Marketing management
3,814
Werbewirkung
3,650
Advertising effects
3,611
Verbraucherverhalten
3,576
Emotion
3,424
Experiment
3,390
Vertrauen
3,102
Confidence
3,086
Advertising
3,067
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Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Melewar, T. C.
25
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Fournier, Susan
20
Guzman, Francisco
20
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Burmann, Christoph
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
Huber, Frank
17
Khan, Imran
17
Kunkel, Thilo
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Fetscherin, Marc
15
Park, C. Whan
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Sreejesh, S.
14
Vrontis, Demetris
14
Zarantonello, Lia
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Paul, Justin
13
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
8
American Marketing Association
3
Gesellschaft zur Erforschung des Markenwesens
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
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Journal of business research : JBR
433
The journal of product & brand management
297
The journal of brand management : an international journal
289
Journal of retailing and consumer services
258
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
83
International journal of hospitality management
77
Journal of marketing communications
76
Journal of strategic marketing
69
SpringerLink / Bücher
69
Marketing intelligence & planning
68
Journal of promotion management : innovations in planning and applied research
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
59
Journal of the Academy of Marketing Science
56
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
52
Marketing letters : a journal of research in marketing
52
Journal of marketing management : MM
50
Cogent business & management
48
International marketing review
48
Journal of promotion management : JPM
48
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of contemporary hospitality management
36
Journal of international marketing
36
European journal of marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
34
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ECONIS (ZBW)
8,030
Other ZBW resources
48
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
Model of brand salience of consumer skincare soap products
Menon, Balakrishnan
- In:
Metamorphosis : a journal of management research
18
(
2019
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
Saved in:
6
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
7
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
8
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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