Commentary: the case for a healthier social customer journey
Year of publication: |
2021
|
---|---|
Authors: | Forbus, Pamela |
Other Persons: | Hamilton, Ryan (contributor) ; Ferraro, Rosellina (contributor) ; Haws, Kelly L. (contributor) ; Mukhopadhyay, Anirban (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 93-97
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Gupta, Ashish, (2015)
-
Shin, Youngran, (2015)
-
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane, (2019)
- More ...
-
Traveling with companions : the social customer journey
Hamilton, Ryan, (2021)
-
Grewal, Rajdeep, (2021)
-
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
Moorman, Christine, (2012)
- More ...