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Brand management
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European journal of operational research : EJOR
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Market targeting with social influences and risk aversion in a co-branding alliance
Zhang, Qiao
;
Chen, Jing
;
Lin, Jun
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 301-318
Persistent link: https://www.econbiz.de/10013259298
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Store brand introduction under platform financing and competition
Wang, Kai
;
Lin, Jun
;
Zhang, Qiao
;
Li, Jie
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382078
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