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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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Men's and women's implicit negativity towards obese fashion models
Aagerup, Ulf - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
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Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
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Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
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The influence of adverstising on preferences and consumerbehaviour of health drink brands
Rahaman, S.; Jayaprakash, B.; Venkateswararao, M. - In: International economics & finance journal : (IEFJ) 7 (2012) 1, pp. 163-168
Persistent link: https://www.econbiz.de/10009711956
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
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Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia
Tasurru, Hammam - 2015
Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...
Persistent link: https://www.econbiz.de/10013034080
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The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh; Ladeira, Rodrigo; … - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
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The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400
Persistent link: https://www.econbiz.de/10012287136