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"What brand do you eat?" : the influence of food brands within children’s peer groups

Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331

Persistent link: https://www.econbiz.de/10011443559

Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...

Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10011415789

The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels

Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650

Persistent link: https://www.econbiz.de/10012103530

Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals

Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011708041

Front-of-package product labels : influences of varying nutritional food labels on parental decisions

Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361

Persistent link: https://www.econbiz.de/10010224845

The effect of mental availability on snack food choices

Stocchi, Lara; Kemps, Eva; Anesbury, Zachary - In: Journal of retailing and consumer services 60 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012502693

To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity

Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714

Persistent link: https://www.econbiz.de/10013165426

Children in marketing : a review, synthesis and research agenda

Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639

Persistent link: https://www.econbiz.de/10013411954

Invented market traditions : the marketing of Italian breakfast (1973-1996)

Pirani, Daniela - In: Business history 66 (2024) 4, pp. 905-926

Persistent link: https://www.econbiz.de/10014580218

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindstrøm, Martin; Seybold, Patricia B. - 2003

-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …

Persistent link: https://www.econbiz.de/10011479601

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