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~subject:"Brand management"
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Brand management
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
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Markenartikel
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Markenführung
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National identity
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Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalisierung
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
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Carvalho, Sergio W.
3
Keh, Hean Tat
1
Maehle, Natalia
1
McManus, Justin F.
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Ozsomer, Aysegul
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Sivaramakrishnan, Subramanian
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Torelli, Carlos J.
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Trifts, Valerie
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Journal of business research : JBR
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Journal of marketing
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The journal of product & brand management
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ECONIS (ZBW)
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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2
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
3
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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