Narrow search
Showing 1 - 10 of 7,323
Cover Image
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Cover Image
Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
Cover Image
What if the future never comes? : understanding consumer perceptions of future anticipatory efforts of brands
Haryanto, Jony; Kashif, Muhammad; Moutinho, Luiz; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 669-685
Persistent link: https://www.econbiz.de/10011739492
Cover Image
Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Cover Image
Customer perception of retro marketing in its practical application
Broučková, Iveta; Jaderná, Eva; Srbová, Alena - In: International journal of business innovation and research 20 (2019) 4, pp. 465-488
Persistent link: https://www.econbiz.de/10012155699
Cover Image
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo; Iyer, Pramod; Guzman, Francisco - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Cover Image
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Cover Image
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Cover Image
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Cover Image
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169