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Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng; Huang, Hsien-Long; Lai, Ching-Chi - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
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Smart sustainable marketing of the world heritage sites : teaching new tricks to revive old brands
Chhabra, Deepak - In: Handbook of research on sustainable development and …, (pp. 291-310). 2015
Persistent link: https://www.econbiz.de/10011334195
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Trending topics plus future challenges and opportunities in brand management
Golob, Urša; Davies, Mark A. P.; Kernstock, Joachim; … - In: The journal of asset management 27 (2020) 2, pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION …, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case …
Persistent link: https://www.econbiz.de/10013504664