Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Year of publication: |
2023
|
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Other Persons: | Brooksworth, Frederica (ed.) ; Mogaji, Emmanuel (ed.) ; Bosah, Genevieve (ed.) |
Publisher: |
2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan |
Subject: | digital marketing | sustainability | consumer behaviour | branding | retail | global south | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mode | Fashion | Schwellenländer | Emerging economies | Nachhaltige Entwicklung | Sustainable development | Marketing | Online-Marketing | Internet marketing | Einzelhandel | Retail trade |
Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (XIII, 281 p. 31 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-07326-7 ; 978-3-031-07325-0 ; 978-3-031-07327-4 ; 978-3-031-07328-1 |
Other identifiers: | 10.1007/978-3-031-07326-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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