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The branding of Chhokra
Rahman, Zillur - In: Vision : the journal of business perspective 13 (2009) 3, pp. 61-68
Persistent link: https://www.econbiz.de/10003922599
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran; Rahman, Zillur - In: The marketing review 15 (2015) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran; Fatma, Mobin; Shamim, Amjad; Joshi, Yatish; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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Development of a scale to measure hotel brand experiences
Khan, Imran; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431