Brand experience anatomy in retailing : an interpretive structural modeling approach
Imran Khan; Zillur Rahman
| Year of publication: |
2015
|
|---|---|
| Authors: | Khan, Imran ; Rahman, Zillur |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 60-69
|
| Subject: | Brand experience | Retail brand | Retail brand experience | ISM | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528608