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~subject:"Brand management"
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Brand management
Relationship marketing
25,967
Beziehungsmarketing
25,292
Social Web
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20,310
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12,809
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12,755
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4,097
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3,543
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3,235
United States
3,164
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2,768
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2,766
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2,701
Online-Handel
2,641
Online retailing
2,633
Social media
2,581
Brand image
2,566
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2,564
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2,535
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Loureiro, Sandra Maria Correia
25
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17
Hollebeek, Linda D.
16
Khan, Imran
15
Burmann, Christoph
14
Fournier, Susan
14
Kunkel, Thilo
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Kumar, Vikas
12
Rahman, Zillur
12
Guzman, Francisco
11
Han, Heesup
11
Japutra, Arnold
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King, Ceridwyn
11
Sarkar, Abhigyan
11
Šerić, Maja
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Huber, Frank
10
Ko, Eunju
10
Melewar, T. C.
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9
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9
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Edward Elgar Publishing
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Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <13, 2009, Berlin>
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Markendialog <2, 1998, Frankfurt, Main>
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Projekt Verlag
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Society for Consumer Psychology.
1
Springer Gabler <Firma>
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Springer International Publishing
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Tectum Verlag
1
Universität Mannheim
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Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
197
Journal of retailing and consumer services
128
The journal of brand management : an international journal
127
The journal of product & brand management
124
International journal of internet marketing and advertising : IJIMA
55
International journal of hospitality management
49
Journal of promotion management : innovations in planning and applied research
43
SpringerLink / Bücher
40
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
Asia Pacific journal of marketing and logistics
32
Cogent business & management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
European journal of marketing : EJM
30
Journal of marketing communications
28
International journal of contemporary hospitality management
27
Journal of marketing management : MM
26
Journal of marketing
25
Tourism management : research, policies, practice
25
Business horizons
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of the Academy of Marketing Science
21
International journal of advertising : the review of marketing communications
20
Journal of travel and tourism marketing
20
Journal of fashion marketing and management
19
Journal of internet commerce
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
European journal of marketing
17
Technological forecasting & social change : an international journal
17
Springer eBook Collection
16
Journal of marketing analytics : JMA
15
Marketing theory
15
Innovatives Markenmanagement
14
International journal of electronic marketing and retailing : IJEMR
14
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ECONIS (ZBW)
3,773
Other ZBW resources
15
RePEc
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1
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
2
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
Saved in:
3
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
4
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
5
Forecasting election results by studying brand importance in online news
Colladon, Andrea Fronzetti
- In:
International journal of forecasting
36
(
2020
)
2
,
pp. 414-427
Persistent link: https://www.econbiz.de/10012415068
Saved in:
6
Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
Saved in:
7
Automated
text
analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
10
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
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